Former L’Oréal Executive to Advance Diversity, Inclusion, and Equality in Corporate Practices and Community
AppNexus, the world’s leading independent advertising technology company, today announced the appointment of Antoinette Hamilton to the role of Vice President, Diversity, Inclusion and Community Experience. Filling a new position at the company, Hamilton will spearhead initiatives to promote a diverse and inclusive global community within AppNexus, broaden the range of the company’s talent pipeline, and drive thought leadership, employee training, and best corporate practices.
- Direct digital ad spend grew 31.8% in the fourth quarter -
Australia’s news media sector has reported $2.02 billion in advertising revenue for the 12 months to December 31, 2017, according to the latest News Media Index (NMI) with data collated by Standard Media Index (SMI). It remains the third largest media sector based on advertising revenue.
News media on digital devices, such as smartphones, tablets and PCs, is read by 72%, or 13.5 million, Australians according to the latest emmaTM (Enhanced Media Metrics Australia) data1 for November 2017 released today.
AppNexus, the world’s leading independent advertising technology company, today announced client success with Prebid Video, built on Prebid.js, the industry’s most widely adopted open source header bidding technology.
Over the next three years, Iran will add more ad dollars than any of the other countries included in Zenith’s Thirty Rising Media Markets report, published today. Zenith predicts that adspend in Iran will grow by US$713 million between 2017 and 2020, to reach US$2,117 million.
Starcom Brisbane has hosted its inaugural “Starcom Challenge” event in conjunction with Queensland University of Technology, where 10 students responded to a live brief as part of Starcom’s commitment to nurturing young talent.
AUSTRALIA’S media Agency market is being badly impacted by abnormally high Government Category advertising expenditure in May 2017 given the extra Government bookings in the lead up to last year’s Federal election.