NEWSMEDIAWORKS INTRODUCES REBRANDED AND REFRESHED ‘NEWS MEDIA AWARDS’

Tuesday, February 27, 2018

- Recognising excellence in news publishing across platforms -

NewsMediaWorks today announced a new look for the annual news publishing awards, combining the former PANPA Newspaper of the Year Awards and the Advertising and Marketing Awards, to create the News Media Awards.

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An important evolution in the awards criteria, that reflects audience engagement across print and digital, is a new emphasis on platform agnostic news brands. And for the first time, relevant categories are open to advertising creative developed either in-house by advertisers, by publishers, or by a third party, such as an agency.

The awards recognise excellence in cross platform news publishing in Australia, New Zealand and the Asia Pacific.

NewsMediaWorks CEO, Peter Miller, said: “Our awards have been a highlight on the publishing calendar since their inception some 49 years ago. As the news media sector evolves to embrace new ways of connecting quality, trusted journalism with audiences across platforms, so too must the awards program evolve to remain relevant to the publishers and products it represents.

“Successful news media organisations have always been a collaboration between both content and commercial teams – one cannot survive without the other. To reflect this, we are returning to a combined awards program to recognise and celebrate these equally important aspects of our sector. We are excited to launch a fresh awards program that continues to recognise excellence in the people, the products, the purpose and performance of news media brands today.”

The new-look 2018 News Media Awards gala dinner will be held on September 14th at the Hilton Sydney, at the conclusion of the annual INFORM News Media Summit. Entries open on March 12th and close on April 27th.

The News Media Awards are sponsored by Media Super, Norske Skog, AAP, DIC and UnLtd.

The 2018 categories will now be:

News Brand Categories

·       News Brand of the Year (Daily, Weekend, Regional, Community and Overall winner)

·       News Story of the Year

Advertising Categories

·       Best Execution of Print Advertising for a Client

·       Best Execution of Digital Advertising for a Client

·       Best Execution of Native Advertising for a Client

·       Best Execution of Integrated Advertising for a Client

·       Best Innovation for an Advertising Client

Marketing Categories

·       Best Trade Marketing Campaign

·       Best Consumer Brand Campaign

·       Best Subscriber Acquisition Campaign

·       Best Community or Social-Purpose Initiative

Product Innovation Categories

·       Best Use of Print

·       Best Use of Digital

·       Best Use of Mobile

·       Innovation of the Year

Photography Categories

·       Portrait, Feature or Lifestyle photography

·       Sport Photography

·       News Photography

·       Photographic Essay

Technical Categories

·       Best Run of Press

·       Print Centre of the Year

Executive Excellence Categories

·       Hegarty Scholarship for Best Young Executive (under 35)

·       News Media Executive of the Year

For further information visit www.newsmediaawards.com.au

ends.

 

About NewsMediaWorks: NewsMediaWorks is the peak organisation representing Australia’s leading news media publishers. Established in 2006, it focuses on promoting the unique power and value of print and digital news brands as trusted and effective advertising partners that engage more than 90% of Australians every month. NewsMediaWorks also supports the regulatory interests of the sector including advertising codes and environmental sustainability. Its stakeholders are Fairfax Media, News Corp Australia and Seven West Media’s West Australian Newspapers.

 

For more information, please contact:

Rochelle Burbury, Third Avenue Consulting

0408 774 577 | rochelle@thirdavenue.com.au