AUSTRALIA’S NEWS MEDIA PUBLISHERS SCORE RECORD 23 FINALISTS AT INMA 2018 GLOBAL MEDIA AWARDS

Thursday, March 8, 2018

- Australia ranks third highest in the world -

Australia’s news media publishers have scored a record 23 finalist nominations, the third highest in the world from a field of 39 countries, at the prestigious INMA (International News Media Association) Global Media Awards announced this week.

The Newspaper Works Latest News


The Newspaper Works Latest News

Australia’s 23 finalists were just behind India, with 25 finalists and the US with 41.

News Corp Australia received the most nominations with 16, followed by Fairfax Media with seven.

This year, the Global Media Awards attracted a record number of 830 entries from 220 media companies in 39 countries. Participants included news media, magazine media, digital media, television media, and radio media. The INMA shortlist consists of 195 finalists in 20 categories and two groups for global/national brands and regional/local brands.

“The high number of finalists from Australia’s news media publishers in a very competitive field demonstrates that our publishers are among the best in the world,” NewsMediaWorks CEO Peter Miller said. “Our finalists list shows a range of innovative print, digital and native campaigns, product launches, audience engagement and monetisation and revenue generation initiatives. The successful results of these initiatives validates the important and trusted role news media has for both advertisers and readers.”

Examples of that innovation include News Corp Australia’s #SamDay campaign for digital business Uber, which resulted in a 450% increase in sign-ups to what was originally forecast, and a data-led customer acquisition strategy by Fairfax Media which lifted total subscribers to The Australian Financial Review by 20% year-on-year.

“The #SamDay campaign really demonstrates how a contemporary brand like Uber, which had never used print advertising before, could see impressive results through compelling print innovation,” Miller said.

The Global Media Awards competition focuses on six activities crucial to success: energising brands; creating new products; growing, engaging, and monetising audiences; growing advertising revenue; developing customer insights and instilling innovation.

Australia’s finalist nominations are:

Best Brand Awareness Campaign – global/national brands

·       Fairfax Media, Australia, “The Australian Financial Review: The Daily Habit of Successful People” 

Best Public Relations or Community Service Campaign – regional/local brands

·       News Corp, Australia, “Do Something! Day” 

Best Use of an Event to Build a News Brand – regional/local brands

·       News Corp, Australia, “Herald Sun Full-On Footy Tour” 

Best Use of an Event to Build a News Brand – global/national brands

·       News Corp, Australia, “Jeff Horn - The Sunday Mail”

Best New Print Product – regional/local brands

·       Herald Sun, Australia, “AFLW Liftout & Supplements” 

Best New Print Product – global/national brands

·       Fairfax Media, Australia, “Fairfax Media: Executive Style Magazine” 

·       News Corp, Australia, “News Corp Travel Tuesday Escape Everyday Series” 

Best Launch of a Brand or Product to Create An Audience Segment – regional/local brands

·       News Corp, Australia, “Local Sports Stars” 

Best Launch of a Brand or Product to Create An Audience Segment – global/national brands

·       News Corp, Australia, “News Prestige Network Launch” 

Best Idea to Grow Advertising Sales or Retain Advertising Clients – regional/local brands

·       News Corp, Australia, “News Advance Program” 

Best Execution of Print Advertising – regional/local brands

·       News Corp, Australia, “The Book of Mormon Mega Wrap” 

Best Execution of Print Advertising – global/national brands

·       News Corp, Australia, “#SamDay or How our Two Biggest Mastheads Changed Their Name for the Day” 

 Best Execution of Native Advertising – global/national brands

·       News Corp, Australia, “Suncorp Federal Budget” 

Best Use of Data Analytics – regional/local brands

·       Fairfax Media, Australia, “InsightsPlus” 

·       News Regional Media, Australia, “A Digital Playbook for Every Newsroom” 

Best Use of Data Analytics – global/national brands

·       Fairfax Media, Australia, “The Australian Financial Review: Harnessing Data to Drive Revenue Growth” 

 Best Use of Consumer Research – regional/local brands

·       Fairfax Media, Australia, “InsightsPlus” 

·       News Corp, Australia, “App Only and App Management Research” 

 Best Use of Consumer Research – global/national brands

·       Fairfax Media, Australia, “Kidtopia Festival”  

·       News Corp, Australia, “The Food Mood and Media Connection” 

Best New Corporate Innovation Initiative – global/national brands

·       Fairfax Media, Australia, “Project Blue” 

Best New Concept or Innovation to Create New Profit Centres – regional/local brands

·       Herald Sun, Australia, “Herald Sun Destination Education” 

Best New Concept or Innovation to Create New Profit Centres – global/national brands

·       News Corp, Australia, “International Pro Darts Showdown Series” 

The 40 first-place winners will be announced at the Global Media Awards Ceremony on June 4 in Washington, D.C. Also announced will be regional winners and the global “Best in Show.” The awards ceremony will be held in conjunction with the 88th Annual INMA World Congress of News Media.

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About NewsMediaWorks: NewsMediaWorks is the peak organisation representing Australia’s leading news media publishers. Established in 2006, it focuses on promoting the unique power and value of print and digital news brands as trusted and effective advertising partners that engage more than 90% of Australians every month. NewsMediaWorks also supports the regulatory interests of the sector including advertising codes and environmental sustainability. Its stakeholders are Fairfax Media, News Corp Australia and Seven West Media’s West Australian Newspapers.

 

For more information, please contact:

Rochelle Burbury, Third Avenue Consulting

0408 774 577 | rochelle@thirdavenue.com.au