The way to gain a good reputation is to endeavor to be what you desire to appear.
Third Avenue Consulting is a specialist, independent Public Relations firm established by Rochelle Burbury, a former Australian Financial Review editor, who has more than 25 years experience as a journalist, high-level PR practitioner and media trainer.
Third Avenue specialises in corporate and business-to-business PR, media relations and reputation management. Our services include strategy, issues management, advice and counsel, key messaging, media relations, writing and editing.
We believe all effective PR should start with a strategy and deliver on it. Pro-activity is at the core of everything we do.
Third Avenue currently represents a range of clients in the media, marketing, digital and research services sectors.
Third Avenue also offers media training and key message development, conducted by former journalist and editor Rochelle Burbury, through Third Avenue Media Training.
We originally approached Rochelle to work with us to help build our profile in in the media sector and increase awareness and understanding of the strength of our audience to advertisers.
We have since seen a significant upturn in our share of voice in the media with a number of innovations and positive stories, which continued through the merger of Fairfax Radio and Macquarie Radio.
Rochelle’s strategic expertise and strong relationships with journalists have certainly been key contributors to that success.
I have worked with Rochelle over a number of years, from when she was a journalist, co-founder of an award winning PR agency through to now as the principal of a specialist independent PR firm.
During these different incarnations Rochelle has delivered consistently on the various briefs set.
She has been a hugely valuable asset as she works as part of the team ensuring that all bases are covered from strategy and messaging through to delivery.
I have also attended the excellent Media Training that Rochelle has conducted and she has managed to turn a tricky and potentially confronting session into a memorable, constructive workshop that I would highly recommend.
I have known and worked with Rochelle for several years now and I have found her to be a true professional.
Rochelle has worked as a senior journalist and in PR which brings a unique perspective to her business.
She understands the media better than anyone else and brings great strategic skills to the table and well as telling it like it is, which is a rare and valuable in this business.
Rochelle Burbury has been a colleague for more than six years in providing PR services to The Newspaper Works in my capacity as Marketing Director.
During that time Rochelle demonstrated a deep understanding of the media landscape, incredibly strong strategic skills, adept stakeholder management and a high level of both pragmatism and responsiveness.
To add to the breadth and depth of talent and experience she brings to any table, Rochelle is also a fantastic person to work with and unendingly reliable to boot.
We approached Rochelle and two other PR agencies just after the acquisition of TMD by CROSSMARK. The brief was to build the CROSSMARK brand profile and relevancy amongst major retailers and brand owners in Australia and New Zealand.
Having followed Rochelle during her days as a journalist, I was aware of her professionalism and knowledge of the Australian and New Zealand media industry. Together with Rochelle we shaped a clear and elegant traditional and social media PR strategy, that required commitment from me and my leadership team to deliver.
Over six years, the CROSSMARK brand has become the leading and most trusted brand in our industry sector. CROSSMARK has grown to the largest supplier of retail marketing services in the region. I believe our PR strategy has been a key part of that success.
Rochelle and Angela were invaluable to us when we launched our digital asset storage and management platform VisionVault.
Having both always worked in the advertising business I think we briefly thought we could write and circulate our own PR, but how very wrong we were. Cheers girls.
Rochelle delivers strategic PR advice that is honest, direct and thought through.
She is proactive and responsive, understands the market and is respected across the media fraternity.
I’ve known Rochelle in a professional capacity for many years, she is consistent and she cares.
When it comes to business and trade media, Third Avenue is second to none.
The team is exceptionally professional and accessible. They have wonderful media relationships and contacts. Third Avenue's skill set around crisis and issues management in particular, and all levels of PR advice, is unmatched.
We have also engaged Third Avenue to conduct PR management training and preparation, including media training and key messaging skills.
I highly recommend the Third Avenue team.
Rochelle is the consummate PR professional.
She understands the space we operate in better than most. I’ve had the privilege of knowing and dealing with her on and off for nearly 20 years, whether it’s as a trusted communications advisor, or insightful journalist. It’s probably the combination of her career working both sides of the fence, but Rochelle is a rare package of skills and expertise not easy to replicate in my experience.
This is why we entrust her with the all-important PR work for our business. She’s smart, easy to work with, and not afraid to give it to you straight, even when she knows it may be news you don’t want to hear.