Associate with men of good quality, if you esteem your own reputation; for it is better to be alone than in bad company   

George Washington

Latest News:

The Newspaper Works Latest News
Wednesday, April 4, 2018

- Only 20 places available for aspiring copywriters -

Applications have opened for the 2018 Copy School, sponsored by NewsMediaWorks, to be held in Melbourne with another world-class line-up of guest creative tutors.

Dont outspend Outsmart
Tuesday, April 3, 2018

Independent Melbourne communications agency DPR&Co today announced the appointment of Anya Gully as Senior Account Manager following a strong year of growth.

Our mission is to position our industry for the benefit of members
Tuesday, April 3, 2018

As the reputational and financial risk of being revealed as an untrustworthy data host continues to escalate, and worldwide attention focuses on the illegitimate data collection conducted by Cambridge Analytica, the Association of Market and Social Research Organisations (AMSRO) has sounded a warning for Australian companies engaged in data collection and use. 

Publicis Media Latest News
Thursday, March 29, 2018

Spark Foundry announced today the appointment of Chris Boothe to the role of Global Brand President effective immediately. Boothe, who currently serves as CEO of Spark Foundry USA, will focus on further scaling Spark Foundry’s unique brand proposition across 60 global offices in 35 countries.

At Starcom, we’re about much more than media and advertising.
Wednesday, March 28, 2018

This year, Australian businesses said that they had reached 90% adoption of advanced CX practice – versus the 2017 figure of 55%. However the ‘expectation gap’ between companies and consumers has widened, with marketers rating themselves more than twice as high (106%) as consumers in delivering great customer experiences (CX).

Dont outspend Outsmart
Wednesday, March 28, 2018

Independent Melbourne communications agency DPR&Co has partnered with triple Formula One World Champion, Sir Jackie Stewart, and his charity Race Against Dementia as its pro bono agency.

Zenith is the ROI Agency
Monday, March 26, 2018

 - Australian ad spend projected to see 2.6% rise this year to $16 billion

 - Global advertising confidence rising rapidly, 4.6% growth forecast for 2018

Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, up from 37.6% in 2017, according to the Zenith Advertising Expenditure Forecasts report for 2018.

The Newspaper Works Latest News
Thursday, March 15, 2018

- News media reaches 97% of female main household income earners -

Australia’s news media sector continues to hold on to the growth it achieved during 2017, with 16.5 million or 90% of the population (aged 14+), reading news media across all platforms, according to the latest emmaTM (Enhanced Media Metrics Australia) data1 for January 2018 released today.

The Newspaper Works Latest News
Thursday, March 8, 2018

- Australia ranks third highest in the world -

Australia’s news media publishers have scored a record 23 finalist nominations, the third highest in the world from a field of 39 countries, at the prestigious INMA (International News Media Association) Global Media Awards announced this week.

AppNexus is the world’s leading independent ad tech platform.
Friday, March 2, 2018

AppNexus, the world’s leading independent advertising technology company, today announced that it automatically, and without exception, enforces publishers’ ads.txt files by disabling buying on unauthorized sellers through the AppNexus Programmable Platform (APP).

 

The Newspaper Works Latest News
Tuesday, February 27, 2018

- Recognising excellence in news publishing across platforms -

NewsMediaWorks today announced a new look for the annual news publishing awards, combining the former PANPA Newspaper of the Year Awards and the Advertising and Marketing Awards, to create the News Media Awards.

At Starcom, we’re about much more than media and advertising.
Tuesday, February 27, 2018

Starcom Australia CEO Toby Barbour today announced the appointment of former BMW General Manager of Marketing, Stuart Jaffray, as Melbourne Managing Director.