As the reputational and financial risk of being revealed as an untrustworthy data host continues to escalate, and worldwide attention focuses on the illegitimate data collection conducted by Cambridge Analytica, the Association of Market and Social Research Organisations (AMSRO) has sounded a warning for Australian companies engaged in data collection and use.
Spark Foundry announced today the appointment of Chris Boothe to the role of Global Brand President effective immediately. Boothe, who currently serves as CEO of Spark Foundry USA, will focus on further scaling Spark Foundry’s unique brand proposition across 60 global offices in 35 countries.
This year, Australian businesses said that they had reached 90% adoption of advanced CX practice – versus the 2017 figure of 55%. However the ‘expectation gap’ between companies and consumers has widened, with marketers rating themselves more than twice as high (106%) as consumers in delivering great customer experiences (CX).
- Australian ad spend projected to see 2.6% rise this year to $16 billion
- Global advertising confidence rising rapidly, 4.6% growth forecast for 2018
Amid growing industry speculation about cuts to digital advertising budgets, Zenith has found no evidence that advertisers as a whole are shifting budgets away from online advertising – in fact, its share of global advertising expenditure continues to rise rapidly. Zenith forecasts that advertisers will spend 40.2% of their budgets on online advertising this year, up from 37.6% in 2017, according to the Zenith Advertising Expenditure Forecasts report for 2018.
- News media reaches 97% of female main household income earners -
Australia’s news media sector continues to hold on to the growth it achieved during 2017, with 16.5 million or 90% of the population (aged 14+), reading news media across all platforms, according to the latest emmaTM (Enhanced Media Metrics Australia) data1 for January 2018 released today.
Australia’s news media publishers have scored a record 23 finalist nominations, the third highest in the world from a field of 39 countries, at the prestigious INMA (International News Media Association) Global Media Awards announced this week.
AppNexus, the world’s leading independent advertising technology company, today announced that it automatically, and without exception, enforces publishers’ ads.txt files by disabling buying on unauthorized sellers through the AppNexus Programmable Platform (APP).
- Recognising excellence in news publishing across platforms -
NewsMediaWorks today announced a new look for the annual news publishing awards, combining the former PANPA Newspaper of the Year Awards and the Advertising and Marketing Awards, to create the News Media Awards.